Explore multi‑brand K‑beauty stores and street vendors for sheet masks, serums and sunscreens—great first stop for skincare shopping; most stores open 10:00–22:00.
Finish day with street food tasting (tteokbokki, hotteok) along Myeongdong or a relaxed riverside walk at Cheonggyecheon; food stalls operate into the evening.
Explore Gyeongbokgung (main palace) and the adjacent National Folk Museum to learn Joseon dynasty history; typical hours 9:00–18:00 (check for closures on Tuesdays).
Wander the lanes of Bukchon Hanok Village, view traditional hanok houses and photo spots; respectful quiet strolling recommended and many shops open 10:00–18:00.
Guided DMZ tour includes Imjingak, Third Tunnel, Dora Observatory and (if included) Panmunjom briefings — tours typically last 5–6 hours and start early, check exact itinerary and ID requirements when booking.
Visit flagship stores (Innisfree, Etude, Sulwhasoo, Olive Young) for skincare, masks, and limited‑edition items; shops typically open 10:00 and many stay open until late evening for tourist crowds.
Enjoy a basic facial or skin consultation at a tourist‑friendly clinic (many clinics open 10:00–19:00); prebook English‑speaking services and allow 1–2 hours.
Explore Korea's largest museum with ancient artefacts and rotating exhibits; generally open 10:00–18:00 and closed on Mondays, so confirm the schedule.
Relax in a tourist‑friendly jjimjilbang with baths, saunas and skin scrubs—open 24 hours at many locations; excellent for cultural relaxation and skincare benefits.
Afternoon high‑speed train back to Seoul; arrive in the evening and transfer to your hotel near the airport or central Seoul depending on departure plans.