4-Day Seoul Itinerary — March 28 to March 31, 2026

Seoul (Jongno/Jamsil area) · Saturday, March 28, 2026

Arrival and Introduction to Seoul — Neighborhood stroll and local dinner

Morning:

Start your first morning with a gentle introduction to Seoul by wandering the tranquil lanes around Tapgol Park, where locals practice tai chi and small Buddhist altars hint at the city's layered history. Continue to the nearby Insa-dong Ssamziegil complex to browse traditional crafts, try a cup of hand-drip tea at Tteuran Tea House, and snack on freshly made hotteok from a street vendor while absorbing the neighborhood's old-meets-new atmosphere.

Afternoon:

After a relaxed morning, head to Cheonggyecheon Stream for a leisurely riverside walk and people-watching, then pop into the nearby Gwangjang Market to sample crunchy bindaetteok (mung bean pancakes) and sweet mayak kimbap from bustling stalls. As the light softens, climb the steps to Ikseon-dong Hanok Village to sip a craft coffee in a renovated hanok and browse boutique shops before an easy dinner at a cozy gastropub serving modern Korean tapas.

Evening:

As twilight falls, wander the lantern-lit alleys toward Cheongun-dong Book Street to browse secondhand bookstores and cozy cafes, then head up to Changuimun Gate (Northwest Gate of the Fortress) for sunset views over the city walls. Finish with a lively dinner at Jongno 3-ga-pick a table at a classic Korean barbecue spot to grill samgyeopsal, pair it with soju, and enjoy the animated late-night streetfood stalls nearby.

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Seoul (Gyeongbokgung / Insadong / Bukchon) · Sunday, March 29, 2026

Historic Palaces and Traditional Markets

Morning:

Begin with a serene stroll through Gyeonghuigung Palace, a quieter Joseon-era site where you can admire restored pavilions and early-morning palace gardens before the crowds arrive; rent a hanbok nearby for photos to deepen the experience. From there, wander the charming alleys of Bukchon Hanok Village (focusing on less-visited lanes) to peek into artisan workshops, then stop at Ssamziegil's rooftop terrace for a light snack and panoramic views that bridge the traditional neighborhoods you explored on Day 1 with today's deeper palace-focused morning.

Afternoon:

Cross over to the lively market quarter and begin with a savory lunch at Tongin Market-buy a dosirak (lunchbox) tray and exchange tokens for bite-sized tteokbokki, jeon, and marinated banchan as you sample like a local. Afterward, stroll through the curio-filled alleys of Insadong Antique Street, pause for a traditional tea ceremony at O'sulloc Tea House, and finish the afternoon with a hands-on paste-making class at Ssamziegil Workshop where you can craft a small souvenir to echo the morning's hanbok photos and palace views.

Evening:

As dusk settles, wander the atmospheric lanes of Seochon Village, stopping at intimate galleries and the cozy Tongin-dong Bookshop Cafe for a tea and people-watching. For dinner, savor homestyle flavors at Jaha Sonmandu, where fresh handmade dumplings and gukbap (soup with rice) feel quintessentially local, then finish with a nightcap at the rooftop bar of Ssamziegil Annex for soft lights and a view that links your palace and market explorations into one warm evening.

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Seoul (Myeongdong / N Seoul Tower / Hongdae) · Monday, March 30, 2026

Modern Seoul: Shopping, Views and Nightlife

Morning:

Kick off a bright morning in the modern heart of Seoul with breakfast at Cafe Onion Anguk before wandering the neon-packed streets of Myeongdong Shopping District to sample trendy cosmetics, street snacks like spicy tteokbokki skewers, and pop-up fashion stalls. Mid-morning, ride the cable car up to Namsan Seoul Tower for sweeping city panoramas, then stroll the tree-lined paths of Namsan Park toward the serene Namsangol Hanok Village for a contrast of contemporary skyline and restored traditional houses-perfect for photos that tie the city's past and present together.

Afternoon:

Head into the vibrant youth culture of Ewha Womans University Shopping Street to hunt for trendy fashion finds and savour a specialty bingsu at Sulbing before making your way to the soaring glass terraces of Lotte Fitin for skyline views and a coffee break at Cafe Dior by Pierre Hermé; the contrast of campus-chic boutiques and polished department-store displays continues the day's theme of modern style. Later, cross the river to explore the creative alleys of Yeonnam-dong Gyeongui Line Forest Park, browse indie record shops and vinyl bars, and pause at Dongjin Market for inventive street eats that set you up perfectly for an energetic evening in Hongdae.

Evening:

As the city lights come alive, head to Itaewon's Global Village Street for diverse dinner options-try modern Korean fusion at Plant Cafe & Kitchen or grilled skewers at Vatos Urban Tacos-then stroll toward Han River Banpo Hangang Park to watch the illuminated Rainbow Fountain show from a riverside bench. Afterwards, dive into Hongdae's after-hours energy with live indie sets at Club FF, quirky performances at Rolling Hall, and late-night snacks at the neon-lit Hongdae Free Market stalls for a playful, music-filled close to your modern Seoul day.

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Seoul (Hangang Park / Itaewon / Final shopping) · Tuesday, March 31, 2026

Relaxed Cultural Day and Departure Prep

Morning:

Ease into your last day with a peaceful riverside breakfast picnic at Yeouido Hangang Park, renting a woven mat and sampling kimbap and freshly brewed coffee from a nearby convenience stall while watching locals jog and fly kites. Afterward, cycle along the river on a rented bike from Hangang Bike Station, pause at the willow-lined Seoraeseom Island riverside for cherry blossom views (season permitting), and return via the tranquil riverside path to drop luggage at a nearby locker for an afternoon of light shopping and departure prep.

Afternoon:

Wander the leafy galleries and boutiques of Itaewon Antique Furniture Street, then drop into the cozy contemporary-art space Leeum, Samsung Museum of Art for a quiet, contemplative hour among Korean and international works. Afterward, stroll down to Noksapyeong's Common Ground-browse design-focused pop-up shops, grab a gourmet lunch box from a food truck, and linger at Anthracite Coffee Roasters for a final slow caffeine stop before light souvenir shopping nearby.

Evening:

As the day winds down, head to Seoul Marina for a peaceful sunset cruise along the Han River-sip a local craft beer while city lights begin to twinkle and watch bridges glow as you glide past riverside parks. After returning, stroll through Itaewon Antique Furniture Street's quieter evening shops and finish with a farewell dinner at Coreanos Kitchen, where modern Korean flavors and Mexican-inspired dishes offer a lively, comforting last meal before packing.

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Estimated Costs (per person)

Place / ActivityCost
Tapgol ParkFree
Insa-dong Ssamziegil (browse & shops)Free
Tteuran Tea House (hand-drip tea)₩8,000
Hotteok (street vendor)₩2,000
Cheonggyecheon StreamFree
Gwangjang Market (sample street food)₩10,000
Ikseon-dong Hanok Village (coffee & browsing)₩7,000
Changuimun Gate (Northwest Gate)Free
Korean barbecue dinner (Jongno 3-ga, per person)₩20,000
Gyeonghuigung Palace (entry)₩1,000
Hanbok rental (half day, nearby Gyeonghuigung/Bukchon)₩25,000
Bukchon Hanok Village (explore)Free
Ssamziegil rooftop terrace snack₩6,000
Tongin Market dosirak (lunchbox with tokens)₩8,000
Insadong Antique Street (tea at O'sulloc Tea House)₩6,500
Ssamziegil Workshop (hands-on class - small craft)₩25,000
Seochon Village (galleries & cafes)Free
Jaha Sonmandu (dinner)₩12,000
Rooftop bar (Ssamziegil Annex) nightcap₩12,000
Cafe Onion Anguk (breakfast)₩10,000
Myeongdong Shopping District (street snacks & shopping)₩15,000
Namsan Cable Car + N Seoul Tower observation (round trip + tower)₩15,000
Namsan Park & Namsangol Hanok VillageFree
Ewha Womans Univ Shopping Street (bingsoo at Sulbing)₩9,000
Lotte Fitin / Cafe Dior by Pierre Hermé (coffee)₩12,000
Yeonnam-dong / Gyeongui Line Forest Park (browsing)Free
Dongjin Market (street eats)₩8,000
Itaewon dinner (Plant Cafe & Kitchen or Vatos - per person)₩18,000
Han River Banpo Rainbow Fountain (viewing)Free
Hongdae live music cover charge (Club FF / Rolling Hall average)₩15,000
Yeouido Hangang Park picnic (mat rental & kimbap)₩6,000
Hangang Bike Station bike rental (per hour)₩3,000
Seoraeseom Island (visit)Free
Itaewon Antique Furniture Street (browsing)Free
Leeum, Samsung Museum of Art (entry)₩15,000
Common Ground (shopping & food truck lunch)₩12,000
Anthracite Coffee Roasters (coffee)₩7,000
Seoul Marina sunset cruise (per person)₩20,000
Coreanos Kitchen (farewell dinner)₩20,000
Estimated Total (per person)₩360,500
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