Try the famous ginseng chicken soup (samgyetang) to start the day; hearty and popular with locals and tourists. Check opening hours (usually 10:00–22:00); arrive early for shorter lines.
Browse traditional crafts and tea houses on Insadong street, then visit Jogyesa for a peaceful temple experience. Shops open ~10:00; temple always accessible but check for ceremonies.
Colorful hillside neighborhood with murals, galleries, and viewpoints—great for photos and local crafts. Open all day; small museum/cafés have varying hours.