When visiting Iceland, make sure to explore the vibrant shopping scene in Reykjavik. Head to the popular Laugavegur street, known for its unique boutiques and local shops offering a variety of Icelandic wool products, handmade jewelry, and artisanal crafts. For an authentic shopping experience, make sure to visit Kolaportið Flea Market, where you can find an array of souvenirs such as Icelandic wool sweaters, local art, and traditional viking-themed gifts. Plan to spend around $50-$100 for a quality wool product and approximately $15-$30 for smaller souvenirs depending on the item.