4-Day Seoul Cultural and Shopping Exploration from Dongdaemun

Day 1: Cultural Village Tour

Incheon, South Korea on May 7, 2025

7:30am

Hotel Breakfast at Novotel Ambassador Seoul Dongdaemun

Enjoy a diverse Korean and international breakfast buffet to start your day well-nourished and energized.
KRW25000, 1h0m

9:00am

Travel to Songwol-dong Fairy Tale Village

Take a subway or taxi ride to Songwol-dong Fairy Tale Village, famous for its whimsical fairy tale-themed murals and charming streets.
KRW2500, 1h0m

10:00am

Explore Songwol-dong Fairy Tale Village

Stroll through vibrant alleyways adorned with murals of beloved fairy tale characters, perfect for photos and cultural insight.
Free, 1h30m

11:30am

Visit Chinatown Street

Walk to nearby Chinatown for colorful shops, cultural exhibits, and try famous Chinese-Korean street foods.
Free, 1h30m

1:00pm

Lunch at a Chinatown Chinese-Korean fusion restaurant

Savor savory dishes like jjajangmyeon (black bean noodles) or tangsuyuk (sweet and sour pork) at a recommended local spot open around 11am to 9pm.
KRW15000, 1h0m

2:30pm

Return to Seoul Dongdaemun Area

Head back to the hotel area to rest or prepare for evening exploration.
KRW2500, 1h0m

6:00pm

Dinner near hotel at local Korean BBQ restaurant

Enjoy grilled meats and side dishes typical of Korean BBQ, perfect for a flavorful dinner experience.
KRW30000, 1h30m
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Day 2: Dongdaemun Design and Shopping

Seoul, South Korea on May 8, 2025

8:00am

Breakfast at hotel or nearby cafe

Choose a specialty coffee and light Korean breakfast from a nearby cafe to fuel the day.
KRW10000, 0h45m

9:00am

Visit Dongdaemun Design Plaza (DDP)

Explore the futuristic architecture and exhibitions of Dongdaemun Design Plaza; open 10am-7pm with some areas open later.
Free entry, exhibition fees vary, 2h0m

11:30am

Explore Dongdaemun Shoes Market

Shop or browse at the famous Dongdaemun Shoes Market which offers a wide variety of footwear at competitive prices, open daily 10am-10pm.
Variable, 1h30m

1:00pm

Lunch at a local street food stall or cafe

Try popular Korean street foods or light fare like tteokbokki and hotteok at vendors near the market.
KRW8000, 0h45m

2:00pm

Rest or optional shopping in Dongdaemun area

Take a break or explore additional fashion shopping complexes nearby open until late evening.
Variable, 2h0m

6:30pm

Dinner at a nearby Korean restaurant specializing in jeon (Korean pancakes)

Savor savory jeon and makgeolli (rice wine) for a local dining experience.
KRW20000, 1h30m
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Day 3: Shopping and Markets

Seoul, South Korea on May 9, 2025

8:00am

Breakfast at hotel or Myeongdong cafe

Enjoy freshly brewed coffee and a Korean breakfast sandwich in Myeongdong to start the day.
KRW12000, 0h45m

9:00am

Explore Myeongdong Shopping Street

Shop cosmetics, fashion, and street food along the bustling Myeongdong shopping district, stores generally open from 10am.
Variable, 2h0m

11:30am

Visit Namdaemun Market

Browse the largest traditional market in Korea with various goods including clothes, accessories, and local snacks; open 10am to 5pm.
Free entry, 1h30m

1:00pm

Lunch at a nearby Korean noodle restaurant

Taste authentic kalguksu (hand-cut noodles) or bibim guksu (spicy cold noodles).
KRW10000, 1h0m

2:30pm

Visit Sappun shoe stores area

Check out Sappun, a well-known Korean shoe brand store located conveniently for shopping Korean style footwear.
Variable, 1h0m

6:00pm

Dinner at a Korean fusion restaurant in Myeongdong

Enjoy creative Korean flavors blended with international cuisine in a trendy setting.
KRW25000, 1h30m
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Day 4: Trendy Seoul and Entertainment

Seoul, South Korea on May 10, 2025

8:00am

Breakfast at hotel or Seongsu cafe

Visit Seongsu, often called the Brooklyn of Seoul, for artisanal coffee and stylish breakfast options.
KRW12000, 1h0m

9:30am

Explore Seongsu neighborhood

Wander through hip cafes, boutiques, and street art in this trendy area known for its creative vibe and local brands.
Free, 2h0m

11:30am

Travel to Gangnam

Take subway or taxi to Gangnam district, renowned for shopping, entertainment, and dining.
KRW1500, 0h45m

12:15pm

Lunch in Gangnam

Have a lunch of Korean BBQ or trendy cafes offering fusion dishes in Gangnam, open throughout the day.
KRW20000, 1h0m

1:30pm

Visit Lotte World

Enjoy indoor theme park rides and attractions at Lotte World, open 9:30am to 10pm, perfect for fun and entertainment.
KRW59000, 3h0m

4:30pm

Go to Seoul Sky at Lotte World Tower

Visit Seoul Sky observation deck for panoramic views of Seoul; open from 10am to 10pm.
KRW30000, 1h0m

6:00pm

Dinner at Lotte World Tower restaurant

Dine with a view at one of the tower’s upscale restaurants offering Korean and international cuisine.
KRW40000, 1h30m

7:30pm

Return to hotel

Head back to Novotel Ambassador Seoul Dongdaemun to rest after a fulfilling day.
KRW1500, 0h30m
View Hotel Availability