Start your day with a famous Korean breakfast sandwich at Isaac Toast, known for its fluffy bread and unique fillings, located near Myeongdong Station. Open from 7am to 10pm daily.
Explore the bustling Myeongdong shopping district which offers a plethora of Korean beauty products, fashion shops, and street food stalls. It's an iconic spot for first-time visitors to Seoul.
Enjoy traditional Korean dumplings and kalguksu (knife-cut noodles) at Myeongdong Kyoja, a highly recommended restaurant famous for its comforting dishes. Open 10:30am to 9pm.
Watch the popular non-verbal NANTA cooking performance, a high-energy show blending comedy, music, and cooking. Performances usually have multiple shows in the afternoon and evening; book tickets in advance.
Browse luxury brands and local Korean designer goods at Lotte Department Store, connected to Myeongdong. Great for souvenirs and air-conditioned shopping.