Direct answer
São Paulo is Brazil’s largest, most dynamic city—expect world-class culture, diverse neighborhoods, heavy traffic, and a vibrant food and nightlife scene. Plan logistics, stay aware of safety, and embrace local customs to get the most from your visit.
Visa & entry requirements
- Check your nationality: many countries (EU, US, Canada, Australia, Japan, etc.) receive visa-free entry for short tourist stays, but rules change—confirm on your government or Brazilian consulate website before travel.
- Passport validity: generally advisable to have at least 6 months beyond your travel dates.
- Return/onward ticket and proof of funds: may be requested on arrival.
- Vaccinations: no routine mandatory vaccines for most travelers, but proof of yellow fever vaccination may be recommended/required depending on recent travel history—check latest health advisories.
Best time to visit
- Spring (Sept–Nov) and Fall (Mar–May): mild temperatures, fewer crowds—best overall.
- Summer (Dec–Feb): hot, humid, and busy (holiday season); expect higher hotel prices and heavy traffic.
- Winter (Jun–Aug): cooler and drier, comfortable for sightseeing.
Safety tips
- Be aware of petty crime: pickpocketing and bag-snatching occur, especially in crowded areas and on public transit. Use an inside or anti-theft bag.
- Avoid displaying valuables (phones, cameras, jewelry) in street markets or on public transport.
- Use registered taxis or ride-hailing apps (99, Uber) late at night instead of walking alone.
- Stay in well-reviewed accommodations in safer neighborhoods (see below).
- Keep copies of important documents and emergency contacts.
- If using ATMs, use ones inside banks or malls and be discreet with cards/PINs.
Local customs & etiquette
- Brazilians are warm and sociable; greetings often include a handshake or a cheek kiss (usually one side) among acquaintances—follow the other person’s lead.
- Dress is generally casual but smart in nicer restaurants/nightlife.
- Tipping: not mandatory but customary—10% service charge may be included; otherwise tip 10% in restaurants and small amounts for porters/housekeepers.
- Portuguese is the official language; learning basic phrases (obrigado/a, por favor, desculpe) is appreciated.
Currency & money
- Currency: Brazilian real (BRL).
- Credit cards widely accepted in the city; carry some cash for markets, small vendors, and tipping.
- ATMs available; notify your bank of travel to avoid card blocks.
- Use official currency exchange houses or bank ATMs; avoid street exchangers.
Transportation
- Airport: São Paulo has multiple airports—Guarulhos (GRU, main international), Congonhas (CGH, domestic), and Viracopos (VCP, further out). Allow extra time for transfers.
- Ride-hailing: Uber and 99 are reliable and often safer than hailing street taxis.
- Taxis: use registered ones; agree on the meter or price before leaving if needed.
- Metro and buses: metro is efficient in central areas; buses cover wider city but can be confusing—download transit apps and pay attention to routes.
- Driving: traffic is heavy, parking scarce/expensive; avoid driving if possible.
- Walking: many neighborhoods are walkable (Avenida Paulista, Vila Madalena), but stay vigilant in less touristy streets.
Must-know tips & local insights
- Neighborhood picks:
- Avenida Paulista / Bela Vista: cultural institutions, museums (MASP), shopping, good transit links.
- Vila Madalena: bohemian area with galleries, bars, and nightlife.
- Jardins / Oscar Freire: upscale dining and shopping.
- Pinheiros: food scene, cafes, markets.
- Centro: historical sites but some areas are best visited during the day only.
- Food & drink: try Brazilian specialties—feijoada, coxinha, brigadeiro, pastéis—and the coffee culture. Street food and markets (Mercadão Municipal) are highlights.
- Cultural etiquette for nightlife: many clubs have dress codes and charge cover fees; carry ID.
- Museums & culture: São Paulo has top museums (MASP, Pinacoteca), a thriving contemporary art scene, and frequent events—book tickets in advance for big exhibits.
- Markets & shopping: Municipal Market (Mercadão) for food, Benedito Calixto fair on Saturdays for antiques and crafts.
- Language: install an offline Portuguese phrasebook or translation app; English is not widely spoken outside tourist and business centers.
- Connectivity: SIM cards are available at airports and convenience stores—buy a local data plan for navigation and ride apps.
Emergency numbers
- Police (Polícia Militar): 190
- Ambulance/Fire: 192 / 193
Quick packing checklist
- Lightweight layers, rain jacket (occasional showers), comfortable walking shoes, day bag with anti-theft features, portable charger, universal adapter, photocopies of passport and reservations.
Final concise advice
Plan for traffic and distance, prioritize neighborhoods and attractions you want to experience, use ride-hailing for safety and convenience, and enjoy São Paulo’s food, culture, and lively neighborhoods while staying mindful of basic safety precautions.