Direct answer
Agadir is a relaxed Atlantic coastal city in Morocco known for its wide sandy beach, modern resort infrastructure, and year-round mild climate. Before you go, know the entry requirements, seasonal highlights, safety and local customs to make the most of your visit.
Visa / entry requirements
- Check your passport: must be valid for the duration of stay (some airlines prefer 6 months).
- Visa: Citizens of the EU, US, Canada, Australia, and many countries enter visa-free for stays up to 90 days. Confirm with Morocco’s consulate for your nationality.
- Arrival: Have a return/onward ticket and proof of accommodation. Customs may ask for details.
- Health: No routine vaccines required; COVID-19 requirements may change—check before travel.
Best time to visit
- Peak season: March–May and September–October for mild weather, fewer crowds, and pleasant sea temperatures.
- Summer (June–August): Hot and busy, but the Atlantic breeze keeps it manageable; good for beach life and water sports.
- Winter (November–February): Mild and quieter; some restaurants and hotels may reduce services.
Safety tips
- Agadir is generally safe for tourists; petty theft (pickpocketing) can occur—use hotel safes, keep valuables discreet.
- Avoid poorly lit and deserted areas at night; stick to main promenades and tourist zones.
- Be cautious with beach belongings; use lockers where available.
- Taxis: Use petit taxis for short trips; confirm the meter is used or agree a fare in advance.
- Emergency numbers: 190 (police), 150 (ambulance). Check local listings on arrival.
Local customs and etiquette
- Morocco is a Muslim country—dress modestly in public spaces out of respect; swimwear is fine on the beach and in pools.
- Greetings: Handshakes are common; wait for a woman to extend her hand first. Use right hand for giving/receiving items.
- Ramadan: During daylight hours avoid eating/drinking/smoking in public if locals are fasting; many tourist restaurants still serve.
- Tipping: Expected for good service—10% in restaurants if service not included; small tips for drivers, porters, guides.
Currency and money
- Moroccan dirham (MAD) is the local currency. Exchange outside Morocco is restricted; change cash at banks/official exchanges or withdraw from ATMs.
- Credit cards are commonly accepted in hotels, larger restaurants, and shops; carry cash for markets and small vendors.
- ATMs widely available in Agadir city center and along the Corniche.
Transportation
- Getting there: Agadir Al Massira Airport (AGA) is ~25 km from the city; frequent transfers, taxis, and some shuttle services available.
- Local transport: Petit taxis (small red) for city trips; grand taxis (shared or private) for longer routes. Agree fares or insist on the meter for petit taxis.
- Car rental: Useful for exploring surrounding areas (Paradise Valley, Taghazout). Roads are generally good; parking is available but can be busy in peak season.
- Intercity: Buses and grand taxis connect Agadir with Marrakech, Essaouira, and other cities. CTM and Supratours are reliable coach companies.
Must-know tips and local insights
- Beach & surf: The main city beach is long and family-friendly; Taghazout and Tamraght (north) are world-class surf spots and yoga hubs.
- Day trips: Paradise Valley (gorges and pools), Souss-Massa National Park (birdwatching, coastline), and Essaouira (historic medina) are popular.
- Markets: Visit Souk El Had for local produce, spices, and crafts. Bargaining is expected in souks—start lower and be polite.
- Food: Try tagine, couscous, fresh seafood, and Moroccan pastries. Drink bottled water if unsure about tap water.
- Language: Arabic (Darija) and Berber (Amazigh) are local languages; French is widely spoken in commerce and tourism; English is common in hotels and tourist spots.
- Connectivity: SIM cards (local prepaid) are inexpensive and easy to buy at the airport or shops; Wi‑Fi widely available in hotels and cafes.
Quick checklist
- Passport, visa (if required), travel insurance
- Local currency (MAD) and credit card
- Lightweight, modest clothing plus swimwear
- Sun protection and reusable water bottle
- Printed or digital copies of bookings and emergency numbers
Enjoy Agadir’s beaches, surf culture, and relaxed seaside atmosphere while respecting local customs and staying mindful of basic safety and practicalities.