Classic local spot on Boulevard du 20 Août serving strong Moroccan coffee, fresh orange juice and pastries — a convenient seaside start; open from ~7:30am.
Stroll or relax on the wide sandy beach and promenade to soak in the ocean views and mild January sun; perfect for easy acclimatization and people-watching.
Drive or walk up to the ruined Kasbah for panoramic views over Agadir bay and the Atlas backdrop; excellent photo spot — site open all day but paths can be windy.
Take a 1.5–2 hour beginner lesson with a local surf school or rent a board to try the famed Atlantic waves; schools open from ~9:00am. Costs vary by provider.
Walk coastal trails toward Tifnit to see traditional fishing village life and rocky headlands; paths are open but wear sturdy shoes as terrain is uneven.
On the drive back, stop at an argan cooperative or Val d'Argan for demonstrations and product tasting/shopping; shops typically open until early evening.