Seoul Beauty, Cafe and Shopping Trip with a Busan Day Trip and Xiamen Stopover

Day 1 · Sat, Nov 7
Seoul

Arrival and first evening in Seoul

  1. Myeongdong — Myeongdong; settle in, browse beauty shops and pick up any essentials after arriving around noon (~2 hours).
  2. Myeongdong Cathedral — Myeongdong; take a quiet first-day stroll through this landmark and its grounds (~45 minutes).
  3. Myeongdong Kyoja Main Store — Myeongdong; try its well-known kalguksu and mandu for an easy first dinner (₩10,000–₩20,000 per person; ~1 hour).
  4. Myeongdong Night Market — Myeongdong; sample street snacks and browse stalls at an unhurried pace (~1–1.5 hours; snacks about ₩5,000–₩15,000).

Early afternoon in Myeongdong

After arriving around noon, drop your bags at your hotel, then give yourselves a couple of hours to ease into Seoul in Myeongdong. Start around the main shopping streets, where beauty shops make it easy to pick up basics you forgot or compare Korean skincare brands. The area is lively and convenient, though prices and promotions vary between shops—check a few before buying. Most stores open around 10–11am and stay open into the evening. Allow roughly two hours, with a café stop if you’re feeling the flight.

Late afternoon at Myeongdong Cathedral

Walk over to Myeongdong Cathedral for a quieter change of pace. The church grounds are a peaceful pocket above the busy shopping streets, and a relaxed visit of about 45 minutes is plenty. Entry to the cathedral is generally free; be mindful if a service is underway, and keep voices low.

Dinner and evening in Myeongdong

For an easy first dinner, head to Myeongdong Kyoja Main Store for its famous kalguksu (knife-cut noodle soup) and mandu (dumplings). Expect around ₩10,000–₩20,000 per person; it’s popular, so a short queue is possible, especially at peak dinner time. Afterwards, wander through Myeongdong Night Market for street snacks and a first look at the evening atmosphere. Stalls typically get going from late afternoon into the evening, but hours can vary by day and weather; budget ₩5,000–₩15,000 for a few bites, and keep some cash handy.

Day 2 · Sun, Nov 8
Seoul

Seoul beauty and cafe neighborhoods

  1. Seongsu-dong — Seongsu; browse the converted warehouses, fashion shops and beauty pop-ups, which are especially lively on weekends (~2 hours).
  2. Daelim Changgo Gallery — Seongsu; see contemporary art in a distinctive former warehouse and stop for coffee (coffee and a treat about ₩8,000–₩18,000; ~1 hour).
  3. Seoul Forest — Seongsu; take a relaxing walk among the gardens and tree-lined paths (~1.5 hours).
  4. Onion Seongsu — Seongsu; pause at this popular bakery-cafe for pastries and coffee (about ₩8,000–₩18,000 per person; ~1 hour).
  5. Common Ground — Gwangjin; browse the blue shipping-container retail complex for Korean brands and casual dining (~1.5 hours; meal about ₩12,000–₩25,000).

Late morning in Seongsu

Make Seongsu-dong your first stop; it’s especially lively on Sundays, when pop-ups and weekend crowds spill into the old warehouse lanes. Browse the fashion and beauty shops at an easy pace for about two hours, but check individual pop-up hours before making a special detour—many are temporary. When you’re ready for a coffee break, head to Daelim Changgo Gallery, a striking former warehouse with art and a café. Budget roughly ₩8,000–₩18,000 for coffee and a treat; allow about an hour, and check the day’s opening hours before you go.

Afternoon in the park

Walk roughly 15–20 minutes, or take a short taxi ride, to Seoul Forest. Give yourselves around 1.5 hours to wander the tree-lined paths and gardens; it’s a nice breather after browsing shops, and the November scenery can be lovely. Then settle in at Onion Seongsu for pastries and coffee. It’s popular, so expect a possible queue on a weekend; allow about an hour and budget ₩8,000–₩18,000 per person.

Late afternoon at Common Ground

Finish at Common Ground, the blue container-style retail complex near Konkuk University Station. From Onion Seongsu, take a taxi for around 10–15 minutes, or use the subway from Seongsu Station to Konkuk University Station (about 5 minutes on Line 2), then walk a few minutes. Browse Korean brands and stay for a casual dinner; allow about 1.5 hours, with meals typically around ₩12,000–₩25,000.

Day 3 · Mon, Nov 9
Seoul

Seoul salon and skincare focus

  1. Garosu-gil — Sinsa; browse the fashion and beauty boutiques before appointments, with time for a relaxed coffee stop (~1.5 hours; cafe stop about ₩8,000–₩18,000).
  2. JUNO Hair — Gangnam; book a consultation and haircut in advance, and allow extra time if adding colour or a treatment (~2–3 hours; confirm service and price when booking).
  3. Gangnam skincare clinic consultation — Gangnam; book a licensed dermatology clinic for an assessment of dullness and discuss suitable options, including whether any Onda treatment is appropriate; avoid assuming results or booking weight-loss procedures without medical advice (~1.5–2 hours; confirm consultation and treatment costs directly).
  4. Bongeunsa Temple — Samseong; unwind with a gentle walk through this peaceful temple complex after appointments (~1 hour).
  5. Starfield Library — Samseong; browse the striking book-lined atrium and take photos before dinner (~45 minutes).
  6. Samseong-dong restaurant — Samseong; choose a busy Korean restaurant near COEX for dinner (about ₩15,000–₩30,000 per person; ~1 hour).

Late morning in Garosu-gil

Start around Garosu-gil in Sinsa, where fashion and beauty boutiques make for an easy browse before your appointments. Allow about 1½ hours, including a coffee stop; expect roughly ₩8,000–₩18,000 for coffee and a treat. It’s a pleasant neighborhood to explore on foot, though individual shops and cafés keep different hours, so check any must-visit spots before setting out. From Sinsa, take a taxi or use the subway toward Gangnam for your salon booking.

Afternoon appointments in Gangnam

Book JUNO Hair in advance and allow 2–3 hours for a consultation and cut; colour or treatments can take longer, and prices depend on the stylist and service, so confirm when reserving. Next, attend your appointment at a licensed dermatology clinic in Gangnam—allow 1½–2 hours to discuss dullness and get an assessment before deciding on any treatment. Ask specifically whether Onda is suitable: it’s a body-contouring treatment, not a weight-loss method, so discuss realistic expectations and medical suitability rather than booking it as a way to lose weight.

Late afternoon and dinner in Samseong

Take a taxi or subway to Bongeunsa Temple for a gentle hour among its courtyards and halls; entry is free, and keep your voice low around worshippers. Then walk to Starfield Library inside COEX Mall—the dramatic book-lined atrium is free to visit and makes a good photo stop; allow about 45 minutes. Finish with Korean dinner at Gangnam Myeonok Samseong near COEX, a convenient choice for galbi and other Korean dishes; budget around ₩15,000–₩30,000 per person and check current hours before heading over.

Day 4 · Tue, Nov 10
Busan

Busan day trip

Getting there from Seoul
KTX from Seoul Station to Busan Station (about 2 hr 15 min–2 hr 45 min, ~₩60,000). Take an early train around 6:30–7:00am to reach Busan with time for the day’s plans. Book through Korail’s website or KorailTalk app; reserve ahead.
  1. KTX from Seoul Station to Busan Station — depart early, ideally around 6:30–7:00am; the train takes roughly 2.5–3 hours, and advance booking is strongly recommended (~3 hours including station arrival).
  2. Gamcheon Culture Village — Saha; explore the colourful hillside lanes and viewpoints, allowing time for steep paths (~2 hours).
  3. Jagalchi Market — Nampo; see Busan’s famous fish market and have a seafood lunch (about ₩15,000–₩35,000 per person; ~1.5 hours).
  4. BIFF Square — Nampo; browse the lively film district and try a local street snack (~1 hour; snack about ₩5,000–₩12,000).
  5. Gwangalli Beach — Suyeong; enjoy the sea views and Gwangan Bridge before heading back toward the station (~1–1.5 hours).
  6. KTX from Busan Station to Seoul Station — reserve a late-evening return and allow time to reach the station from Gwangalli; expect roughly 2.5–3 hours on the train.

Early morning and Gamcheon

Take an early KTX from Seoul Station—aim for around 6:30–7:00am and book ahead, as you’ll want a late-evening return too. Once you reach Busan Station, head to Gamcheon Culture Village by taxi or public transport; allow around 40–50 minutes, depending on traffic and connections. Give the colourful hillside lanes and viewpoints about two hours. The paths are steep, so wear comfortable shoes, and keep an eye on the time: this is a working neighbourhood, not just a photo set.

Lunch and a Nampo wander

Continue to Jagalchi Market in Nampo for seafood lunch. Budget roughly ₩15,000–₩35,000 per person, and take time to look around the market as well as eat. Then walk to BIFF Square—about 10–15 minutes—for a relaxed browse and a street snack; set aside around an hour, with snacks usually around ₩5,000–₩12,000. If the market is busy, this is the easiest part of the day to shorten slightly.

Late afternoon by the sea, then back to Seoul

Head to Gwangalli Beach for views of Gwangan Bridge and a breather by the water. In November, sunset comes early, so try to arrive by late afternoon and allow about an hour; check sunset time closer to your date. From Gwangalli Beach, budget roughly 30–45 minutes to reach Busan Station by taxi or public transport, and leave a generous buffer for the train. Take your reserved late-evening KTX back to Seoul Station; the ride is around 2½–3 hours, so this will be a long day—keep your return ticket and station plan handy before you settle in at the beach.

Day 5 · Wed, Nov 11
Seoul

Return to Seoul for shopping

Getting there from Busan
KTX from Busan Station to Seoul Station (about 2 hr 15 min–2 hr 45 min, ~₩60,000). A morning departure around 8:00–9:00am should leave time for the Seoul plans after arrival. Book through Korail’s website or KorailTalk app.
  1. Seoul Station — arrive from Busan and leave luggage at your accommodation before starting the day (~1 hour for transfer and check-in).
  2. Namdaemun Market — Hoehyeon; browse clothing, accessories and household goods in one of the city’s largest traditional markets (~1.5 hours).
  3. Namsan Cable Car — Myeongdong; ride up for city views and a gentler way to reach the mountain (~1.5 hours including queues).
  4. N Seoul Tower — Namsan; take in the panoramic views and photo spots, especially if visibility is good (~1.5 hours).
  5. Tosokchon Samgyetang — Gyeongbokgung; have a restorative ginseng chicken soup dinner (about ₩20,000–₩30,000 per person; ~1 hour).

Late morning: arrive and drop your bags

After arriving at Seoul Station from Busan, allow about an hour to get to your accommodation, leave your luggage and freshen up. Aim to start exploring around noon; if you’re running late, keep the market visit focused, since stalls can wind down in the evening.

Afternoon: Namdaemun and Namsan

Spend about 1½ hours browsing Namdaemun Market in Hoehyeon. Its lanes are packed with clothing, accessories and household goods, and it’s a good place to pick up small souvenirs; bring some cash, as not every stall takes cards. From there, take a short taxi ride or use the subway and walk to the Namsan Cable Car. Allow around 1½ hours for the ride and possible queue; a round-trip ticket is roughly ₩15,000, with hours and fares worth checking on the day.

Continue up to N Seoul Tower for the city views and photo spots. Give yourselves about 1½ hours, and check visibility before paying for the observatory—on a clear day the panorama is the highlight. The tower’s outdoor areas are enjoyable even if you skip the observatory ticket.

Evening: samgyetang dinner

Head to Tosokchon Samgyetang near Gyeongbokgung for ginseng chicken soup, around ₩20,000–₩30,000 per person. A taxi from the tower area is the easiest option; allow extra time for traffic. It’s a popular dinner stop, so try to arrive before the evening rush and check the restaurant’s latest closing and last-order times before setting out.

Day 6 · Thu, Nov 12
Seoul

Seoul shopping and photo spots

  1. Gyeongbokgung Palace — Jongno; explore the main palace grounds in the morning, when the courtyards are less crowded (~2 hours; check the official calendar for closure or ceremony details).
  2. Bukchon Hanok Village — Jongno; admire the traditional homes from public lanes and keep noise low in this residential area (~1.5 hours).
  3. Insadong — Jongno; browse crafts, tea shops and Korean souvenirs (~1.5 hours).
  4. Ssamziegil — Insadong; shop for local design and gifts in this compact, multi-level complex (~1 hour).
  5. Osulloc Tea House Bukchon — Bukchon; take a tea-and-dessert break (about ₩10,000–₩20,000 per person; ~1 hour).
  6. Ikseon-dong Hanok Village — Jongno; wander the narrow lanes and choose a Korean restaurant for dinner (about ₩15,000–₩30,000 per person; ~1.5 hours).

Morning: Palace courtyards and hanok lanes

Get to Gyeongbokgung Palace close to opening, usually 9am; in November it typically closes at 5pm, with last entry around 4pm. Allow about two hours for the main halls and courtyards. Admission is around ₩3,000 for adults, and wearing a hanbok generally gets you free entry. Check the palace’s official calendar before you go for any schedule changes or ceremony details. From the palace, walk about 15 minutes to Bukchon Hanok Village. Give yourself around 1½ hours to explore, but keep voices low: these are lived-in residential lanes, and visitor access in the designated area is generally limited to daytime hours.

Lunch and browsing in Insadong

Walk downhill toward Insadong for lunch and an easy browse through its craft shops, tea houses and souvenir stores; budget roughly ₩10,000–₩20,000 for a casual meal. Then spend about an hour at Ssamziegil, a compact, multi-level complex with independent design shops and gift stalls. The streets can get busy around lunchtime, so take your time and duck into the side lanes if the main strip feels crowded.

Afternoon tea and dinner in Ikseon-dong

Head back toward Osulloc Tea House Bukchon for tea and dessert—allow about an hour and roughly ₩10,000–₩20,000 per person. It’s around a 15–20-minute walk from Insadong; check the branch’s current opening hours before setting out, as hours can change. Finish in Ikseon-dong Hanok Village, a short walk away, where the narrow lanes are especially atmospheric toward dusk. Choose a Korean restaurant for dinner and allow about 1½ hours; expect around ₩15,000–₩30,000 per person. You’ll find plenty of options, but popular spots can have a queue, so keep a couple of nearby choices in mind.

Day 7 · Fri, Nov 13
Seoul

Final full day in Seoul

  1. Hongdae — Mapo; browse independent fashion, beauty and accessory shops, and leave time for street performances if present (~2 hours).
  2. Thanks Nature Cafe — Hongdae; have coffee and a snack at this distinctive sheep-themed cafe (about ₩8,000–₩18,000 per person; ~1 hour).
  3. Gyeongui Line Forest Park — Yeonnam; walk the former railway corridor toward Yeonnam-dong (~1 hour).
  4. Yeonnam-dong — Mapo; browse small boutiques and pick a cafe or casual restaurant for lunch (about ₩12,000–₩25,000 per person; ~1.5 hours).
  5. The Hyundai Seoul — Yeouido; finish with a large indoor shopping centre, beauty counters and design stores (~2–3 hours; dinner about ₩15,000–₩30,000 per person).

Late morning in Hongdae

Start around 10:30am in Hongdae, when the independent shops are beginning to open. Give yourselves about two hours to browse fashion, beauty and accessory stores around Hongik University Street and the lanes off Eoulmadang-ro; the liveliest street performances are usually later in the day, so treat them as a bonus rather than a guarantee. Stop at Thanks Nature Cafe for coffee and a snack—budget roughly ₩8,000–₩18,000 per person, and check its current hours before setting out, as café schedules can change.

Early afternoon in Yeonnam-dong

Walk over to Gyeongui Line Forest Park and follow the leafy former railway path toward Yeonnam-dong. It’s a nice change of pace after shopping, with benches and plenty of small lanes to dip into; allow about an hour for the stroll and browsing. Take lunch in Yeonnam-dong, where casual Korean restaurants and cafés are tucked along the side streets—plan on around ₩12,000–₩25,000 per person and leave a little time to explore its boutiques.

Late afternoon and evening at The Hyundai Seoul

From Yeonnam, take a taxi to The Hyundai Seoul in Yeouido (usually around 25–40 minutes, depending on traffic), or use the subway via Hongik University Station and Yeouido Station. Spend two or three hours among the beauty counters, fashion and design shops, then have dinner in the mall; allow about ₩15,000–₩30,000 per person. It’s a comfortable final stop for a November evening, especially if the weather turns chilly; check the mall’s current closing time before you go, as it can vary by day.

Day 8 · Sat, Nov 14
Xiamen

Travel to Xiamen

Getting there from Seoul
Direct flight from Incheon (ICN) to Xiamen Gaoqi (XMN), roughly 3–4 hours in the air; fares vary, often around ₩150,000–₩400,000 one way. Choose a morning flight to support the planned arrival around 4pm, allowing about 1–1.5 hours to reach ICN from Seoul. Compare schedules on Google Flights or Trip.com and book with the airline when possible.
  1. Seoul accommodation to Incheon International Airport — leave with ample time for check-in and immigration; airport rail or taxi travel time varies, so allow roughly 1–1.5 hours door to terminal.
  2. Flight to Xiamen — travel to Xiamen; confirm the airline’s check-in deadline and local arrival time.
  3. Zhongshan Road Pedestrian Street — Siming; after arriving around 4pm and checking in, stroll the historic shopping street and sample local snacks (~1.5–2 hours; food about ¥30–¥80 per person).
  4. 八市 (Bashi) Market — Siming; explore the busy market and try a simple seafood or snack dinner (about ¥40–¥100 per person; ~1.5 hours).
  5. Zhonghua City — Siming; browse the nearby retail and dining area before an early night (~1 hour; snack or dessert about ¥15–¥40).

Late afternoon: Zhongshan Road Pedestrian Street

After landing at Xiamen Gaoqi International Airport around 4pm, allow time for immigration, baggage and hotel check-in; with the airport-to-city transfer, you’ll likely reach Zhongshan Road Pedestrian Street in the early evening. Wander the arcaded historic street for about 1½–2 hours, browsing local shops and sampling snacks such as peanut soup or oyster omelette. Budget roughly ¥30–¥80 per person for bites. It’s a busy, atmospheric stretch, so keep an eye on bags in the crowds.

Evening: 八市 (Bashi) Market and Zhonghua City

Walk or take a short taxi ride to 八市 (Bashi) Market for a casual seafood-and-snack dinner; allow about 1½ hours and around ¥40–¥100 per person. Since you’ll arrive in the evening, some fresh-food stalls may already be winding down, but the surrounding lanes still make a lively stop—choose a busy stall and check prices before ordering. Finish with an easy browse at Zhonghua City, nearby, for about an hour; pick up dessert or a snack (around ¥15–¥40) before turning in early for tomorrow’s flight.

Day 9 · Sun, Nov 15
Xiamen

Depart from Xiamen

  1. Zhongshan Road breakfast cafe — Siming; have breakfast close to your hotel before packing (about ¥25–¥60 per person; ~1 hour).
  2. Gulangyu Ferry Terminal area — Siming; take a short waterfront stroll and enjoy the harbour views without committing to the island trip before your flight (~45 minutes).
  3. Hotel checkout and airport transfer — leave for Xiamen Gaoqi International Airport with enough time for your noon flight; allow roughly 30–60 minutes for the drive, depending on traffic.
  4. Flight from Xiamen to Malaysia — arrive at the airport early enough for check-in, security and any baggage formalities.

Morning: breakfast near Zhongshan Road

Have a relaxed breakfast at a café near Zhongshan Road Pedestrian Street before packing up. Budget around ¥25–¥60 per person and allow about an hour; many cafés open around 8–9am, so check the specific place’s hours if you’re heading out early. Keep luggage at the hotel until checkout, and leave a little buffer so breakfast doesn’t make the airport run feel rushed.

Harbour stroll and airport

After breakfast, head to the Gulangyu Ferry Terminal area for a brief waterfront walk and harbour views—about 45 minutes is plenty, and you can enjoy the waterfront without taking the ferry to the island. Then return for hotel checkout and take a taxi or ride-hailing car to Xiamen Gaoqi International Airport; allow roughly 30–60 minutes for the drive, depending on traffic, plus time to collect your bags. For a noon flight to Malaysia, aim to reach the airport around 9am or earlier, and follow your airline’s check-in and baggage deadlines.

Like this trip? Make your own version.
A free, personalized itinerary in seconds — sign up to save and edit it.
Create my version