Family Friendly 10-Day Itinerary for London

• Day 1: Explore the British Museum and witness the Rosetta Stone's grandeur before heading to Covent Garden for street performances and cute cafes.
• Day 2: Stroll along the South Bank for a beautiful view of the city skyline, then visit the iconic Tower Bridge and enjoy the Lego Store's vast selection of toys.
• Day 3: Spend your day hopping around different attractions in the famous Hyde Park, including the Diana Memorial Fountain and the Serpentine Boating Lake.
• Day 4: Visit the Sea Life London aquarium to see marine creatures and experience a 4D cinema. Afterward, step back in time at the Imperial War Museum.
• Day 5: Make your way to the Camden Market for an exciting day of browsing through unique merchandise and indulging in delicious street food.
• Day 6: Head to the kid-friendly Science Museum and learn about science and space through interactive exhibits. Afterward, take your time at the Victoria and Albert Museum.
• Day 7: Cruise down the River Thames and pass by the Houses of Parliament and Big Ben, then head to nearby Greenwich for a visit to the Royal Observatory and world-famous Meridian Line.
• Day 8: Explore the Tower of London to see the Crown Jewels and learn about the palace's deep history, then go to nearby St. Paul's Cathedral for a guided tour.
• Day 9: Visit ZSL London Zoo, which has more than 750 species of animals, and cheer up with an exciting ride at the nearby Madame Tussauds Wax Museum.
• Day 10: Take in the enthralling exhibits at the Natural History Museum, then walk through the picturesque Kensington Gardens, home to the famous Peter Pan statue.

Time and Costs Estimates

• British Museum (3-4 hours, free)
• Covent Garden (2-3 hours, varies)
• Tower Bridge (1-2 hours, £10.60)
• Lego Store (1 hour, varies)
• Hyde Park (full day, free)
• Sea Life London (1-2 hours, £19)
• Imperial War Museum (2-3 hours, free)
• Camden Market (full day, varies)
• Science Museum (3-4 hours, free)
• Victoria and Albert Museum (2-3 hours, free)
• River Thames Cruise (1-2 hours, £10-15)
• Greenwich (2-3 hours, free)
• Tower of London (2-3 hours, £21.50)
• St. Paul's Cathedral (1-2 hours, £20)
• ZSL London Zoo (full day, £27.04)
• Madame Tussauds (2-3 hours, £35)
• Natural History Museum (3-4 hours, free)
• Kensington Gardens (full day, free)
• Total Estimated Costs: £150-200 per person

Transportation

For traveling within London, public transport and walking are the most reliable options. A 7-day Travelcard can be purchased for travel on buses, the tube, overground trains, and DLR, costing around £40. Taxis are available, but they can be costly and time-consuming due to traffic in certain areas.

Useful Tips

If you are short on time, prioritize visits to the British Museum, Tower Bridge, Sea Life London, the Tower of London, and St. Paul's Cathedral. You can also save some money by purchasing entry tickets in advance online. To gain a comprehensive view of the city, take the Thames Clipper Boat Service for a scenic ride. Lastly, remember to always carry an umbrella due to the unpredictable weather of London.