7-Day Luxury Itinerary for Seoul in June 2023

1. Day 1: Dongdaemun Design Plaza
   45 minutes (16.5 km) from Incheon International Airport

   In the morning, explore the futuristic Dongdaemun Design Plaza. In the afternoon, shop at the nearby Dongdaemun Market, and in the evening, try local Korean cuisine at Jungsikdang restaurant.

2. Day 2: Gyeongbokgung Palace
   20 minutes (7.3 km) from Dongdaemun Design Plaza

   In the morning, visit the iconic Gyeongbokgung Palace and watch the changing of the guard ceremony. In the afternoon, take a stroll around Bukchon Hanok Village and experience traditional Korean culture. In the evening, enjoy a drink at the trendy rooftop bar at the L7 hotel.

3. Day 3: COEX Mall & Aquarium
   30 minutes (8.5 km) from Gyeongbokgung Palace

   In the morning, go shopping at the luxurious COEX mall. In the afternoon, visit the COEX Aquarium and see a variety of marine life. In the evening, dine at the Michelin-starred restaurant Jungsik.

4. Day 4: Namsan Tower
   30 minutes (13 km) from COEX Aquarium

   In the morning, take a cable car up to the iconic Namsan Tower and enjoy panoramic views of Seoul. In the afternoon, visit the nearby Namsangol Hanok Village for a glimpse of traditional Korean life. In the evening, relax at a traditional Korean sauna, or jjimjilbang.

5. Day 5: Lotte World Tower & Mall
   25 minutes (6.7 km) from Namsan Tower

   In the morning, visit the tallest building in Korea, the Lotte World Tower, and enjoy the view from its observation deck. In the afternoon, explore the luxurious Lotte World Mall. In the evening, dine at the stylish restaurant at the top of the tower, Signiel Seoul.

6. Day 6: Myeong-dong
   40 minutes (7.8 km) from Lotte World Mall

   In the morning, go shopping at Myeong-dong, one of the most popular shopping districts in Seoul. In the afternoon, visit the nearby Namsan Hanok Village for a glimpse of traditional Korean life. In the evening, try Korean street food at Gwangjang Market.

7. Day 7: Hangang River Cruise
   40 minutes (16.4 km) from Myeong-dong

   In the morning, take a relaxing cruise along the Han River and enjoy the view of Seoul's skyline. In the afternoon, visit the nearby 63 Building for a panoramic view of the city. In the evening, enjoy a farewell dinner at the traditional Korean restaurant Min's Club.

Recommendations

Other local attractions worth considering are the Korean War Memorial Museum and the National Museum of Korea. For side trips, visit the nearby city of Suwon to see the impressive Hwaseong Fortress. To maximize fun, consider taking a K-Pop dance class or joining a Korean cooking class. Lastly, don't forget to try the local delicacy, Korean barbecue.

Time and Costs Estimates

• Dongdaemun Design Plaza (3 hours, free)
• Jungsikdang restaurant (2 hours, ₩150,000 per person)
• Gyeongbokgung Palace (2 hours, ₩3,000 per person)
• Bukchon Hanok Village (1 hour, free)
• L7 hotel rooftop bar (2 hours, ₩30,000 per person)
• COEX mall (3 hours, free)
• COEX Aquarium (2 hours, ₩29,000 per person)
• Jungsik restaurant (2 hours, ₩150,000 per person)
• Namsan Tower (2 hours, ₩10,000 per person)
• Namsangol Hanok Village (1 hour, free)
• Traditional Korean sauna (2 hours, ₩15,000 per person)
• Lotte World Tower (3 hours, ₩27,000 per person)
• Lotte World Mall (3 hours, free)
• Signiel Seoul restaurant (2 hours, ₩300,000 per person)
• Myeong-dong (3 hours, free)
• Gwangjang Market (2 hours, ₩20,000 per person)
• Hangang River Cruise (2 hours, ₩15,000 per person)
• 63 Building (2 hours, ₩30,000 per person)
• Min's Club restaurant (2 hours, ₩100,000 per person)
• Total Estimated Costs: ₩1,029,000 per person