Transportation in Puerto Vallarta is mostly done by taxi, which can be found all over the city. Taxi fares are generally reasonable and can be negotiated before the trip. Alternatively, some attractions offer transportation services for a fee. The city also has a bus system, but it can be crowded and intimidating for first-time visitors. If you prefer to rent a car, be aware that traffic can be congested and parking can be limited in some areas.
If you have more time, consider taking a day trip to the nearby town of Sayulita for surfing and shopping. If you have less time, consider skipping the Puerto Vallarta Market and spending more time at the beach.